Design firm Tengbom helped real estate firm Croisette Knight Frank infuse their identity in every detail of their new headquarters in Malmö, Sweden.
Project Overview:
- Design Firm: Tengbom
- Client: Croisette Knight Frank
- Completion Date: 2023
- Location: Malmö, Sweden
- Size: 4,300 sq ft
When Croisette Knight Frank, the real estate industry advisory firm, began construction on its new 4,300-square-foot headquarters, it sought to create a bold interior in line with the company’s identity.
Per Svensson, CEO and Founder of Croisette Knight Frank, believes that pink symbolizes that ‘everything is possible’ and this is reflected in the company’s brand. He sought to incorporate pink throughout the entire design, from floor to ceiling. Bjelin was tapped to transform the flooring into something special and unique, like Croisette Knight Frank.
Croisette Knight Frank’s new office environment has not only been an internal success but has also garnered positive reactions from customers. Per sums up his first impression of the new office space. “Wow was probably the spontaneous first feeling,” he says and smiles. With a bold choice of herringbone flooring, an array of pinks, and a commitment to sustainable and innovative design, Croisette Knight Frank’s new headquarters in Sweden is an inspiring workspace. The pinks leave a truly lasting impression and employees are clearly embracing the power color.
Power Pink Please! in Project Planning
Discussing the incorporation of pink in the new HQ’s flooring, Per says:
Classic elements such as wood and herringbone are extremely beautiful, and although herringbone flooring can be seen as traditional, with the addition of a color that stands out, it reflects who we are in the real estate industry.
The decision to use herringbone flooring over conventional wooden planks was driven by the desire to create a unique and inspiring workspace. Per sees the office as a place that should provide energy and job satisfaction but also contributes to cohesion and brand building. The goal was for visitors to leave with a lasting impression.
Reflecting on this, Per says: “It was an extremely fun process where we created a personalized identity that would mimic our brand. Based on this, Tengbom started sketching and came up with a concept. ‘Power Pink Please’ was the result.”
Project Details
Croisette Knight Frank’s commitment to long-term thinking, high performance, and innovation is reflected in the new office environment. Recycled furniture, thoughtful design, and the bold infusion of pink throughout the space contribute to a stunning and productive atmosphere.
The creative process behind this transformation involved working with architecture firm Tengbom. “Croisette Knight Frank’s brand color is bright pink and this needed to be mirrored in the interiors,” says Katya Högberg, Tengbom Architect. “We conducted a workshop in which we invited the Croisette team to envision who they would be and used our client collab strategy to map out their desired ambiance for the office.”
The untreated herringbone floor allowed for a wide range of color choices and the result is a floor featuring six different shades, three of which are various pink tones. The nuances of pink in the interior and on the floor have been a hit with both employees and visitors.
Standout Products
- Bjelin – Flooring
- Johanson Design – Pink chairs in the conference room
- Cirkulär Interiör – Ceiling in the conference room
- Cirkulär Interiör – Reception area desk
Overall Project Results
Croisette Knight Frank’s new office environment has not only been an internal success but has also garnered positive reactions from customers. The space is designed to host internal and external events in parallel with work, creating a vibrant ambiance. In line with the theme, pink jackets are lined up in the hallway, ready to be worn by anyone looking to blend in. A member of staff passing through the office says: “I didn’t like pink before, but now I’ve even started buying pink clothes. This space is fun and happy.”
“You do feel happy when you arrive here,” says Nicole Anderberg, Event Manager & Marketing Coordinator who project managed the office move. “Our previous office was not as pink, but new and existing offices now want the same look and feel that we have. I also like that the herringbone floors extend up the wall.”
Per sums up his first impression of the new office space. “Wow was probably the spontaneous first feeling,” he says and smiles. With a bold choice of herringbone flooring, an array of pinks, and a commitment to sustainable and innovative design, Croisette Knight Frank’s new headquarters in Sweden is an inspiring workspace. The pinks leave a truly lasting impression and employees are clearly embracing the power colour.
Design Leads and Key Contributors:
Tengbom Architect: Katya Högberg
Tengbom Architect: Josefin Klein
Croisette Knight Frank Project Manager: Nicole Anderberg
Croisette Knight Frank Creative Project Manager: Louise Kristoffersson
Photography
Images courtesy of Bjelin
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